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maala

Buzz Track: Touch

MAALA an Auckland-based artist has a buzz around his upcoming EP which will soon be released. His single “Touch” has garnered over 180,000 plays online grabbing the attention of New Zealand and international media. The identity of electro-pop singer MAALA has been kept a secret until his recent interview with The Wireless who notes “MAALA is 20-year old Evan Sinton – and if that name sounds familiar it’s because a few years ago he placed third in reality television show New Zealand’s Got Talent.
maalamusic@gmail.com

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The Tide

Los Angeles based pop band The Tide recently signed with The Vamps new record label under EMI Universal. The band began posting cover songs on YouTube such as ‘She Looks So Perfect’ by 5 Seconds of Summer and ‘Steal My Girl’ by One Direction and later on started performing their original songs on The Vamps World Tour 2015.
Ben McLane

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Tabrill

Buzz Track: Letters (Featuring Youth Allowance)

Australian producer Zach Alvos, aka Tabrill, released a new single ‘Letters’, a collaboration with Brisbane indie-rock band, Youth Allowance. I Heart Moosiq says “The gripping blend of alternative rock and electronic puts Tabrill smack in the center of my new music radar, having not been familiar with his work previously”. Tabrill’s EP “Crystalline” was also featured on Triple J Unearthed.
tabrilltime@gmail.com

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Everything By Electricity

Buzz Track: High

London-based electro group Everything by Electricity released High. Influenced by the likes of The Radio Dept, OMD, Slowdive, & MBV this newly formed UK act will surely make some noise. Strange Ways Radio notes “Folks, we’ve got an early summer jam right here in the vein of Chromatics and Chvrches and I don’t drop those names lately.” They have picked up some radio spins on BBC/XFM and have begun receiving love from a slew of bogs
dan.swisher2@gmail.com

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Kings

Christina Aguilera Posts a topless selfie on Instagram. She stands in her bathroom wearing nothing but a pink undies and a fedora: ‘Just so you know with me, it’s all real, all the time.

‘Felt like it was time to start sharing some personal stuff with you guys… And it’s just the beginning. Night night. X’.

Of course the Voice is premiering on September 21st, 2015 & Christina wants to remind me you. Remember, no ratings, no show and what better way to attract an audience with a nude Instagram pic. But then again, this is normal for a former multiplatinum artist that hasn’t released a successful record in a long time. “Pop is a personality-driven market, after all, and the whims of the public can quickly turn empowerment into a personality problem” (Katherine St. Asaph)

Christina needs to stay relevant in the workplace just as an IT professional needs to upgrade his coding skills to keep his job. If an artist like Christina hasn’t had a song on the chart in quite some time, the need to stay relevant becomes even more important. As far as music, 20% of it is actually writing music. The need to garner attention from fans is top priority. Let’s not also forget that Christina needs to promote her role as a judge on NBC’s The Voice. The ratings start to tumble, which signs are showing they are, she will be the first to go.

Christina Aguilera is branding herself relevant by posting a semi-nude selfie on Instagram. Of course, using sex to sell things is about as old as advertising itself.

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