Every time a large group of industry get together, there always seems to emerge some hot topic item. Generally, itâ€™s whatever the industry is lagging at or having a problem with. At this yearâ€™s SXSW, the topic of marketing was more discussed than any other. It seems the new recruits at the major labels are having some difficulty figuring out what it is that makes their artists great and noteworthy. Those who couldnâ€™t admit they were having a problem with it confessed they use a â€˜formula.â€™ And people wonder why there is cookie-cutter music? Maybe because itâ€™s being marketed in a cookie-cutter fashion! I commend those who could admit they found themselves grasping at straws trying to find the story for a band they donâ€™t particularly care for. My advice to these people was, and is, quite simply â€˜Ask someone.â€™ Doing research is absolutely imperative for any successful marketing campaign. If itâ€™s not a style of music youâ€™re into, talk to people who are into it. Figure out what it is that is so appealing to them. What is it they are relating to, and how can you get others to relate to it as well? Itâ€™s not rocket surgery.
This is just a quick look at a few of the unsigned bands who performed at SXSW that really shouldn’t stay unsigned for long.
Ludo: Absolutely brilliant. Great performance, even better songs, not to mention really charming guys. I know the offers are coming in, but whatever you’re offering isn’t enough.
Furthest From The Star: They rocked that parking lot like they had sold out the Erwin Center. Austin natives, FFTS showed off their tight set spanning a wide range of emotions. Really good stuff. Listen to: Cry For Help
Hotspur: These guys had a crowd just as big outside as it was inside. Infectious hooks and a really strong performance made everyone stop to dance, even the people who are too cool for that kind of thing. I only caught 4 songs, but was left completely exhausted. Listen to: Get Me Out Of Here
Rides Again is a young rock band hailing from Oshawa, Ontario Canada. Fans of the band describe their music and thought provoking lyrics as “elevating” and “profoundly passionate”, combining the elements of Queens of the Stone Age, Switchfoot and Foo Fighters. Currently, the band is on a national high school tour, hitting every major market across the country. With over 5,000 CD units sold. For more information contact Garry Francis c/o Prize Fighter Management at or 416-434-4244. Legal is Chris Taylor or 416-537-1529 ext. 224. Check out the tracksFree Fall and Bury Your Own
LONDON (Reuters) – A former goat herder and male stripper has sold twice as many records as Madonna in recent weeks to become the first Arab to top the British pop singles chart since records began 44 years ago. “Mashallah (Thank God) – it’s beyond dreams. To know that I’m the first Arab to do that, it’s a very proud moment,” Chico SlimaniÂ told Reuters in an interview. His debut single, “It’s Chico Time“, is enjoying its second week in the top spot. Born in Wales of Moroccan parentage, 34-year-old Chico came to prominence on prime-time British television talent show, “X-Factor“, where his personality, dance routines and cheeky grin compensated for his singing.Â
“I wouldn’t mind dueting with Madonna, so I can say, ‘Sorry for knocking you off the top spot’,” said Chico, after dethroning the Queen of Pop. Madonna’s “Sorry” was her 12th number one, but major music retailer HMV said Chico outsold her by a margin of two to one to peak the charts.
Nathan Asher and The Infantry are like an exceedingly more tolerable version of Bright Eyes or Ryan Adams with all the brilliance of reflective singer/songwriter rock without the obnoxious pretension. Drawing more similarities to classic heartland rock greats like Bruce Springsteen or Rhett Miller, Nathan Asher and The Infantryâ€™s latest effort Sex Without Love has all the makings of an indie/underground hit with the accessibility for mainstream success. No matter your taste in music, a great song is a great song is a great song, and Sex Without Love has more than a couple of them. (4.95/5)
The Feds are one of the few modern bands that can bring the energy and fun of an arena rock show to a stage of any size. They have been a Dallas staple for years, selling out shows regionally. With the new release of their self-titled EP produced by Alex Gerst and Dave Castell (Blue October, Burden Brothers), The Feds are preparing to take their brand of music to a national stage. They have already sold over 1500 through touring, and recently shipped to retail. Picking up impressive college radio support throughout the region including KTXT, KRSC, KABF and many more. After sharing a stage with the likes of Hoobastank, Disturbed, Finch, Velvet Revolver and the entire Warped Tour line up, The Feds have proven they can not only hold their own, but put on a live show that puts most major label acts to shame.