With over 66,000 monthly listeners on Spotify, ethereal alt-pop artist GoldCry continues to captivate with her hypnotic new single, “Counterfeit”. The track is an atmospheric plunge into the fragile intersection between love, illusion, and self-preservation — a cinematic dreamscape that feels both intimate and otherworldly.

“Counterfeit” opens with a hazy, melancholic synth bed that drifts like smoke, setting the tone for GoldCry’s haunting, featherlight vocals. Her delivery is soft but deliberate, pulling you into a spell of emotional vulnerability that feels suspended in time. There’s a sense of beauty in the ache — a longing wrapped in reverb and reflection.

Sonically, the song exists in a liminal space between dark pop and dream pop, where every note feels half-whispered and half-remembered. It evokes the twilight intimacy of artists like Lana Del Rey, Ethel Cain, and Gracie Abrams, but with GoldCry’s own spectral touch — cinematic, delicate, and unflinchingly human.

Lyrically, “Counterfeit” unpacks the quiet devastation of pretending to be okay when the connection you’re in feels hollow. It’s a portrait of someone realizing that love can feel real even when it’s not, and that self-deception is sometimes easier than facing the truth.

The song’s atmosphere would fit perfectly on playlists like All New Indie, sad hour, Dreamy Vibes, indie chillout, or Alternative R&B, where shadowy, emotionally rich soundscapes take center stage.

With “Counterfeit,” GoldCry solidifies her place as one of the most compelling new voices in alternative pop — an artist who transforms vulnerability into a haunting kind of power.

Check out “Counterfeit” by GoldCry — available now on Spotify.
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After turning heads with her ethereal single “SUNSCREEN” — co-written with the late, visionary producer SOPHIE — underground pop icon and hyperpop trailblazer LIZ is back in full sparkle mode with her latest release, “Likey”. It’s a glossy, sugar-coated anthem that blends Y2K nostalgia with futuristic pop audacity.

Co-written with Jimmy Harry (Madonna, Kylie Minogue, Britney Spears), “Likey” is like BRAT-era confidence dipped in cotton candy — a shimmering mix of thumping bass, glitchy synths, and sparkling harp flourishes. Built around an irresistibly sticky hook, it’s the kind of song that instantly earns replay status.

Vocally, LIZ pirouettes between flirtatious rap cadences and sweet, crystalline melodies, weaving a soundscape that feels both rebellious and inviting. There’s a tongue-in-cheek confidence to her delivery — playful, self-aware, and soaked in the glittery chaos of early-internet pop.

While “Likey” fits naturally beside the genre-bending sounds of FKA Twigs, Shygirl, and Doja Cat, it stands uniquely in its own pastel universe. LIZ isn’t following trends — she’s rewriting the rulebook for what pop can sound like in 2025.

It’s easy to imagine “Likey” shimmering on playlists like Hyperpop, Future Pop, Ultimate Pop Hits, or Fresh Finds Pop, where its candy-coated production and attitude-driven energy feel right at home.

With “Likey,” LIZ continues to prove she’s one of pop’s most fearless stylists — a self-made star turning nostalgia into neon-lit innovation.

Check out “Likey” by LIZ now on Spotify.
Discover more cutting-edge pop artists on Kings of A&R and follow on Instagram → @kingsofar.

Emerging Norwegian artist Blueboy makes a hauntingly beautiful entrance with his debut single “Rodeo.” Built on shimmering synths and heartfelt lyricism, the track pulls listeners into the emotional confusion of loving something unstable and the fear of letting go, even when you know you should.

Released through Made Music, “Rodeo” was written and produced in just one day during Blueboy’s early weeks at the Lillehammer Institute of Music Production and Industries (LIMPI). The track’s immediacy feels intentional, unfiltered, and deeply human.

Blueboy explains,

“‘Rodeo’ is about being in a relationship where you don’t feel secure but still can’t bring yourself to walk away. I wanted to write about how difficult it can be to let go, even when you know deep down that it’s the right thing to do.”

Lyrically, “Rodeo” speaks to the pain of being caught between attachment and fear. While inspired by his relationship with a family member, the story unfolds through a more universal lens that anyone who’s ever felt stuck in an unsafe emotional cycle can relate to.

Hailing from a small village on Norway’s west coast, Blueboy began making music at just 15 years old, crafting songs alone in his bedroom as a way to express emotions he couldn’t say out loud. Now, at 20, he’s evolved into a fully formed artist, singer, and producer, channeling themes of identity, mental health, and healing into his art. His sound, both delicate and devastating, sits somewhere between alternative pop and cinematic storytelling.

“Rodeo” sets the tone for Blueboy’s upcoming EP (Spring 2026), a body of work exploring emotional neglect, childhood trauma, and the process of reclaiming your voice after pain. His follow-up single “Missunderstood” arrives in November and promises to delve even deeper into the experiences that shaped him.

Fans of introspective, emotional pop will find “Rodeo” right at home on Spotify playlists like New Music Friday, Sad Indie, Fresh Finds Pop, or Emotional Pop, spaces where storytelling and vulnerability take center stage.

Blueboy isn’t trying to fit in. He’s building something honest.

“If my music can make someone feel a little less alone, then it’s worth everything,” he says.

Check out Blueboy and listen to his debut single “Rodeo”, available now on all streaming platforms.

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New Zealand–born artist Estella Dawn returns with a stunning new single, “Conversations”, a stripped-back piano ballad that captures the moment you reclaim your self-worth after a relationship that left you unheard.

Rather than following a predictable pop formula, the song unfolds like an intimate confession — a letter to yourself after realizing you’ve been giving more than you’re receiving. Her vocal delivery is raw and deliberate, floating over minimalist piano chords that build just enough tension to carry her words straight to the gut.

Dawn writes with the honesty of someone who’s lived every lyric. She sings,
“Words speak loud but I need more than that / I got patience but I won’t be second best / I want respect, is that too much to ask / It’s a conversation we shouldn’t need to have.”
Each line lands with the quiet strength of someone finally setting a boundary — a moment of self-reclamation that feels both personal and universal.

Talking about the inspiration, Estella explains:

“It’s about the frustration of having to ask for respect, affection, and commitment. They give you just enough to feel like they might be capable of more, but their actions don’t line up. Writing it was my way of holding a mirror up to that dynamic and admitting I couldn’t keep settling for half-measures.”

Now based in San Diego, Estella Dawn continues to carve her own lane as an independent powerhouse — writing, producing, and performing her music with total creative control. Since her 2018 debut, she’s accumulated over 7 million streams and built a global fanbase drawn to her emotional honesty and fearless songwriting.

“Conversations” would feel right at home on Spotify’s New Music Friday, Women of Acoustic, or Sad Hour playlists — where heartfelt songwriting and soul-bearing vocals thrive. It’s the kind of song that sneaks up on you in the middle of a long drive, quiet night, or the moment you realize you’ve finally moved on.

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Oklahoma-bred dream pop duo Sports, the long-lasting creative partnership of Christian Theriot and Cale Chronister, return with their new single “Keep Falling In Love”, a glowing meditation on how affection deepens, shifts, and blooms over time while still holding onto that first spark.

The track feels like it was written for the quiet hours — that gentle period between sunset and sleep where love feels most real. Sports craft their signature haze of psychedelic warmth and delicate pop melody, pulling you into a soft-focus world that’s equal parts nostalgic and new. The production moves like sunlight through sheer curtains, with synths and vocals melting into one another until you can’t tell where dream ends and devotion begins.

It’s a track that would sit beautifully beside songs on playlists like Indie Pop Chillout, Fresh Finds Indie, or Feel-Good Indie. “Keep Falling In Love” isn’t built for a single listen — it’s designed to linger, like the memory of a late-night conversation or the smell of someone’s sweater after they’ve gone home.

Throughout their catalog, Sports have maintained an immersive sound that straddles the line between retro textures and forward-thinking pop. On this track, that balance feels even more intimate and assured. They don’t just celebrate love — they examine it, observing how it evolves, retracts, and renews itself. The emotion is genuine, and the delivery is effortless.

“Keep Falling In Love” ultimately reminds us that love isn’t static — it’s a living force, one that keeps asking us to show up, stay curious, and keep feeling. It’s another reason why the world of Sports remains so easy to fall into — and so hard to leave.

🎧 Listen to “Keep Falling In Love” on Spotify
📸 Follow Sports on Instagram

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