Spotify adds 4 new artists to its Fresh Finds Programs – Doss, Araya, TOLEDO, and Pom Pom Squad.

These artists will get extra support from Spotify including credits to use on its paid tools like ‘marquee’ ads, marketing support, and will be paired up with producers and songwriters to record Spotify Singles.

Toledo willbe paired with producer Gabe Wax, Pom Pom Squad will collaborate with producer Sarah Tudzin (aka Illuminati Hotties), Araya will work with producer Mindchatter, and Doss will work with songwriter Cecilia Gault. All four artists are based in New York.

Fresh Finds which combs through music blogs has always been my favorite Spotify Playlist. It’s the flagship playlist for the streaming company.

Since its launch, Fresh Finds has featured more than 25,000 artists, like Clairo, Omar Apollo, and 100 gecs. Spotify data shows that artists featured on Fresh Finds see their average monthly listeners increase by 108% in the 28 days following their addition to the playlist.

Hailing from Kentucky, Kyle Hume dropped his latest track If I Would Have Known. The 22 year old takes cues from Justin Bieber, Shawn Mendes, The Chainsmokers, James Arthur, and Lewis Capaldi.

“A lot of people have lost someone special over the last year in one way or another. Even just a year ago I lost a friend that I had grown up with since I was in elementary school. I made this song originally in response to a TikTok comment and the video blew up. The sound now has over 50,000 videos made to it and I get hundreds of DM’s a week asking when it will be released” said Kyle. Check out the video here.

The singer and producer first made waves with “Those Nights” that made it’s way into blogs like The Lowdown Magazine, Digital High, LA On Lock, Hype Machine and Talk About Pop Music.

Look out for 26 year old singer songwriter Sandy Marie and the track Heavy Hearted. Her debut single is reminiscent to early Jessie J. The mid tempo sad song could find a home on Apple’s Heartbreak Pop Playlist.

“Heavy Hearted brought many suppressed emotions to the surface. Mentally, it was hard to find the right words to express the heartache I was reliving though the creation of Heavy Hearted. Emotionally, this song brings me back to some of the toughest times in my life. However, I truly believe there’s something so beautiful and empowering to be able to find a speck of light when you feel like you’re in complete darkness” says Sandy Marie.

Stream the track on KOAR’s Indie Invaders Playlist.

Atlanta based bedroom pop songwriter Ben Provencial releases Forget About Me. Think Ed Sheeran but more haunting. The track comes off his forthcoming EP which will be a collection of sad songs.

“The song basically wrote itself, it’s about infidelity and broken promises in a relationship. I think cheating is one of the most destructive things you can do to your significant other” says Ben Provencial

The new track follows “BETTER OFF” which landed on Spotify’s Fresh Finds and Fresh Finds Pop Playlists. He’ll perform live alongside John K at Eddie’s Attic on October 19th.

Adele is the once in a generation artist. She’s a phenomena that rarely happens and most likely won’t happen again.

She is also an artist with lots of luck. Remember, Adele credits Sarah Palin’s appearance on SNL for her early success. She blew up during the time when Amy Winehouse died. When Winehouse left the earth, Adele filled the void. While Winehouse sang in dirty jazz clubs, Adele bears her soul in a classy cocktail lounge. Close enough.

There isn’t another artist that could disappear for 5 years, go dark on socials, and come back with hundreds of thousands of fans waiting to hear her new single. Oh, and her fans? Doctors, lawyers, VP’s of companies..you know, the people with a lot of money to spend.

Adele is a big money maker for the label and to assure her success, the suits won’t take any chances. They’ve lined up the hit makers to write smashes such as Swedish geniuses Max Martin, Shellback, and Ludwig Göransson. Max Martin has more #1 hits than The Beatles.

The label is rolling out a big dollar campaign. She’s on the cover of Vogue US and UK. She’ll be plastered on subways, buses, and towers.

Adele’s biggest asset? Her voice. She underwent surgery in to stop a vocal-cord hemorrhage.

Her second biggest asset? Writing soul bearing retro tunes. The UK singer usually drops an album, not in the best of times, but the worse of times. She went through a divorce and her father died of cancer in May. It was a year of anxiety.

Adele is an artist’s artist. She possesses some strange brilliance that others would yearn for.

“I’m not having these people I don’t know take my legacy, my story away from me, and decide what I can leave behind or what I can take with me.” – Adele