Check out How Does It Feel by Bonny Lauren. After a quick listen artists like Halsey and Ava Max will come to mind. It could find a home on Spotify’s Pop All Day Playlist or Apple’s Breaking Pop.
The song also landed on New Music Friday, New Music Switzerland, and Pop Brandneu. The Berlin based songwriter has already clocked more than 15 million Spotify streams
Bonny says this about the track: “Its like I see you underwater how did I even feel before, it’s all so blurry since we’re over Oh were over, once more. The first verse directly describes the change of perception of the person who once used to be your lover and best friend. After trying to work a relationship many times, you need to realize, that sometimes you’re better off alone and that you can’t prevent any change of another person or a relationship. You just need to accept it and move on.”
Look out for Generous Gods and the track Snake Oil. Fans of psychedelic and stoner rock will enjoy. The track could find a home on Spotify’s Today’s Indie Rock and New Noise. The indie rock act is influenced by The Animals, Stax Records, The Golden Dawn, Love, and Nina Simone.
The Atlanta based act says “Snake Oil’ is the A side to our new digital 45, ‘Your Psyche Is Showing’ released by Once Around the Sun Records. It was influenced by our travels to Joshua Tree, CA, the humid air of Atlanta in the summer, realizing the passage of time is beautiful, and that those in power will steal the food from your mouth if gone unchecked. Question the dynamics of power in your own life. Question the way you were brought up.”
Also…” Generous Gods loves it’s listeners, money is fake, aliens are real, your ego will betray you every chance it can, the poetry of Wordsworth should have a religion predicated on it, everyone should have to work in the service industry at some point, ‘The Big Lebowski’ is the single greatest achievement in American cinema.”
Stream the track on KOAR’s Indie Invaders playlist.
Look out for Frankie Maurie and the debut track Downfall. You’ll like if you’re a fan of 90’s indie acoustic pop. Think Taylor Swift’s Willow meets Lana Del Rey’s Chemtrails Over The Country Club. The song would fit perfectly on Spotify’s Indie Pop Playlist. The 21 year old Texas based songwriter cites Borns, Hayley Williams, and Jack White as artist influences.
“Downfall is about being head over heels for someone, but not being able to enjoy the happiness because of an overwhelming feeling of fear that this person you love so much might just be your downfall” shares Frankie.
Stream the track on KOAR’s indie invaders playlist.
Check out hating myself in the summer by Rachel Bochner. The track would fit perfectly on Spotify’s Bedroom pop or Today’s Chill on Apple. Fans of Lana Del Rey, Maggie Rogers, Julia Michaels will enjoy. Her previous tracks landed on Spotify’s Indie Pop, Fresh Finds, & soda playlist.
NYC based Rachel Bochner says: “I wrote this song as a way to vent about the constant (and annoying) battle going on in my head about my body image. I know I should love myself as I am, but it’s so hard to shut out the voices and pressures and norms telling you that the way you are isn’t good enough. hating myself in the summer is about being, quite frankly, tired of the bullshit. I’m giving up on saying no to plans because I hate how my clothing looks on me that day, I’m giving up on picking myself apart, and I’m giving up on equating my jeans size to my self worth.”
Stream it on KOAR’s Indie Invaders Playlist. Check out the video here.
Artists need to smarten up. The platforms make it easy to dumb yourself down. This isn’t a criticism against Tiktok. It can be beneficial. Fire is useful. It’s used to cook food but it can also burn down the house. TikTok is all about the daily trend. If you run out of ideas, they give you ideas. But conformists follows trends and individuality is lost in trends, whereas artist is all about individuality, freedom, self examination and self expression.
TikTok tells you what songs to use in your video. Tiktok will give you memes, monologues and challenges, If you don’t know what to feel or say in your video.
TikTok is playing the role of the artist setting trends, and the artist is behaving like a consumer following trends.
Think about it. The labels have a deal with TikTok and not the consumer, unless you are influencer.
Listen, if you want to jump on the algorithmic bandwagon and repost the meme “ You want me, I want you, baby My sugarboo, I’m levitating”…that’s fine. But make a statement, make it stick, and then jump off the wagon.
Olivia Rodrigo, is getting called by the ruling class to deliver a public service announcement. This needs to revert to the time when artists were above the ruling class. But she’ll follow the command like a faithful dog given by the master.
It’s easy to chase a trend and respond to the call. Don’t forget to say NO. Remember, NO is better than YES, and NO can pay dividends.
Stop being used. Use the platform to grow your base, not to embolden THEIR platform.