AMOYLC (Approachable Members of Your Local Community) releases a great uptempo electro pop track One I Need that features Heaps Good Friends. The 7-piece tells Kings, “Our new track, One I Need, is about all those people that you feel you want in your life, but maybe you don’t actually really need them.” The indie-pop/soul act first gained some buzz with the release of Millennium Queen which has a Red Hot Chili Peppers vibe and landed on the Spotify Australia’s Viral 50. You can check them out on 4/25 at The Gasometer Hotel in Collingwood, VIC, Australia

Ariana Grande revealed she’ll drop a new song with singer and songwriter Victoria Monét.

man, let’s drop it tomorrow night @VictoriaMonet ? seven rings is ab to be number one for eight weeks and the album might go back to no. 1 too…. we need to celebrate tbh ! life too short and too sweet rn. ??‍♂️ hmmmmmmm.

— Ariana Grande (@ArianaGrande) March 28, 2019

This means, no pre-release strategy, teasers, and radio station visits. To make sure the public is aware, artists typically promote their music releases from weeks to even months before the actual release.

In fact, Grande revealed that promo runs were taken a toll on her health and that impulsive releases were easier.

“Jus [sic] saying, thanks for being supportive of my random, impulsive and excessive music releases. The first few years of this were really hard on my mental health and energy.” “I was so tired from promo trips and was always losing my voice and never knew what city I was in when I woke up,” she added. “It was so much. It was worth it and I am grateful for everything I learned and accomplished when I did things that way, of course.”

She earlier said:

“We have to do the teaser before the single, then do the single, and wait to do the preorder, and radio has to impact before the video, and we have to do the discount on this day, and all this (expletive). It’s just like, ‘Bruh, I just want to (expletive) talk to my fans and sing and write music and drop it the way these boys do. Why do they get to make records like that and I don’t?’ So I do and I did and I am, and I will continue to.”

Of course, once you have an audience like Ariana, you can drop singles. With a new artist, although tiring, promotional runs are a necessity.

I really like Heartbreaker by Zinn. It’s dark, haunting, syncable and has a infectious chant. Citing Bebe Rexha, Halsey, and Jessie Reyez her latest single follows her debut track Rise Above. Zinn tells Kings, “Heartbreaker is about women not wanting to be the bad guy, but finding strength within herself to leave a very toxic relationship she thought she’d be in forever.” The Utah native will roll out more singles in the coming months and will release an EP. Check out her interview with Vents Mag.

San Francisco based singer-songwriter Lyrah releases the haunting electro-pop track Are You All Alone which comes of her debut EP Chemicals. Think Florence and the Machine, Lorde, and Halsey. Lyrah tells Kings, “Are You All Alone?” is about getting that late night text from the only person you’ve been waiting to hear from.” Give the track a listen, but also stream Down Low which was added to Spotify’s playlist Fresh Finds. Do want to know more? Find her on Instagram.

Jessica Laws releases the new single Break Me Down. It’s a strong track that follows her debut single Liar. Influenced by Pink, Demi Lovato, and Sia – Jessica tells Kings, “People will always break you down and don’t truly want to see you succeed, but the moment you realize your self worth, you won’t take that anymore. Spending 3 to 4 nights of the week performing covers, she wants to be known for her originals. Jessica tells us, “I want my songs on the radio and having a number 1 hit even it takes a while”. Give it a listen.
ryan@clutch32.com