YouTube will launch first ever awards show. YouTube credits itself for breaking artists, not MTV or any other outlet. Hence, they will hand out awards to nominees who over the past year who garnered the biggest YouTube views.
YouTube will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the first-ever YouTube Music Awards show which will air November 3rd.
“The whole night should feel like a YouTube video itself,” Spike Jonze said in a statement. “We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”
This could disrupt the Grammys and the MTV Video Music Awards as the Google-owned company will hand out seven awards to nominees who over the past year garnered the biggest YouTube views.
“Our point is to celebrate YouTube’s role in the music ecosystem,” says Danielle Tiedt, the San Bruno, Calif.-based company’s vice president of marketing. “If you think about how most of us encounter music, it’s usually on YouTube, whether it’s stars like Miley Cyrus and her VMA performance or her new Wrecking Ball video, or musicians like Lindsey (Stirling), who broke thanks to our site.”
Kings favorite Monks of Mellonwah released a video for the buzz track Ghost Stories which has already received 75k streams on YouTube. The song is receiving airplay from countries including USA, UK, Ireland, Sweden, Poland, Germany, Australia and South Africa. The new full-length CD “Turn The People” is being released in 3 parts. The new EP “Afraid To Die”, is due Oct 4th.
Contact: cdelahoyde@yahoo.com
Lorde (Royals) – 38,979
Katy Perry (ROAR) – 28,269
Miley Cyrus (Wrecking Ball) – 27,106
Avicii (Wake Me Up) – 21,274
Drake (Hold On, We’re Going Home)– 17,092
Eminem (Berzerk) – 14,573
Katy Perry (Dark Horse) – 13,399
Mike Will Made-It (23) – 12,189
Jay Z (Holy Grail) – 11,446
AWOLNATION (Sail) – 7,237
Capital Cities (Safe & Sound) – 7,237
Passenger (Let Her Go) – 6,861
Imagine Dragons (Radioactive) – 6,333
Paramore (Still Into You) – 5,263
For instance, Katy Perry’s single ROAR had 28,269 paid downloads on iTunes within the last 24 hours. Lorde’s single Royals had 38,979 paid downloads.
Buzz Track: Best Friends
LA-based holychild seeks to bridge the gap between pop and experimental music. They’re riding the wave of indie pop crafting infectious choruses that make you think. The video for Best Friends has already received over 100,000 views on YouTube. They typically perform at venues on the east side of LA, such as the Echo, the Bootleg, and have a national tour booked this fall, which takes the band through SF, DC, NYC and Boston.
Contact: info@holychildmusic.com
Buzz Track: Figure It Out
Eddie Gomez has become a Kings favorite. He has already created an army of believers having appeared on “The Today Show,” “El Cofi Break,” MundoFox, and several other national and local programs. Eddie’s debut EP “No,” available August 27th, is a 6 track EP that was produced by production team Captain Cuts (Grouplove, Smallpools). You can check him out in Los Angeles at the Roxy this Friday Sep. 27th
Contact: mlevy@lippingroup.com
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