The talented Em Rossi recently signed with Sony Music Germany. Having been dubbed as an artist you need to know it was only a matter of time before she was snatched up. Of course it wasn’t without hard work and releasing original songs on YouTube that garnered millions of streams. The numbers on the popular social singing app SMULE was the tipping point. She has grown over 500k fans on the app and has become SMULE’s biggest partner artist. See? Why didn’t you think of that. Instead you’re on TikTok relentlessly trying to rack up followers.
Now we have Shawn Mendes breaking out on Vine, Lil Nas X getting signed off of Tik Tok success, Troy Sivan breaking on YouTube, and Em Rossi on SMULE. She had other offers, but she felt Sony was the best fit. Em Rossi offers more than a beat and a topline vocal and since America is a bit ‘beat conscious’, she’s gonna make a presence in Europe before she hits America hard.
Oslo’s indie pop artist CELIIN drops Nasty Human, and I like it. She has attitude and so does the song. Think Billie Eilish goes pop mixed with rock. The new track is a departure from the debut art pop track Leonardo. The track has been playlisted on Spotify’s Brand New Chill, New Music Friday Norway, Alternative Pop and Indie Invaders. Check out the video here.
I was asked, hence I committed to cover more artists with three or less single releases. It’s easier to follow the trajectory of a new artist. Here is Hannah Evans. She’s a 21 year old Brighton electro pop artist. Think Billie Eilish, Bea Miller and Banks. She just dropped the mid-tempo track Crying On Your Own. BBC Music Introducing will play the track as their ‘tip of the week’. Check out the track on the Indie Invaders Playlist.
Check out “Gold Tongue” by Posh Chocolates, a three-piece Manchester act. It’s a cool track that was played on BBC introducing as their recommendation of the week. The track has garnered over 12k Spotify streams and has been playlisted on Sonic Sounds and Fresh Hits. We’ve added them to yours truly Indie Invaders. They’re a new band, with a bit of a fresh sound, hence, keep an eye out for them in 2020.
Producers Discrete and Sistek drop the radio friendly electropop track Typo. Up and coming Stockholm-based Discrete only has released four singles with two tracks garnering 35 million plays, while the 22-year-old Sistek gained traction with the 2017 single Pitfalls. Having been the most streamed Chilean electronic artist, he’s performed at Lollapalooza and Creamfields Chile. Give it a stream.