Adele is the once in a generation artist. She’s a phenomena that rarely happens and most likely won’t happen again.
She is also an artist with lots of luck. Remember, Adele credits Sarah Palin’s appearance on SNL for her early success. She blew up during the time when Amy Winehouse died. When Winehouse left the earth, Adele filled the void. While Winehouse sang in dirty jazz clubs, Adele bears her soul in a classy cocktail lounge. Close enough.
There isn’t another artist that could disappear for 5 years, go dark on socials, and come back with hundreds of thousands of fans waiting to hear her new single. Oh, and her fans? Doctors, lawyers, VP’s of companies..you know, the people with a lot of money to spend.
Adele is a big money maker for the label and to assure her success, the suits won’t take any chances. They’ve lined up the hit makers to write smashes such as Swedish geniuses Max Martin, Shellback, and Ludwig Göransson. Max Martin has more #1 hits than The Beatles.
The label is rolling out a big dollar campaign. She’s on the cover of Vogue US and UK. She’ll be plastered on subways, buses, and towers.
Adele’s biggest asset? Her voice. She underwent surgery in to stop a vocal-cord hemorrhage.
Her second biggest asset? Writing soul bearing retro tunes. The UK singer usually drops an album, not in the best of times, but the worse of times. She went through a divorce and her father died of cancer in May. It was a year of anxiety.
Adele is an artist’s artist. She possesses some strange brilliance that others would yearn for.
“I’m not having these people I don’t know take my legacy, my story away from me, and decide what I can leave behind or what I can take with me.” – Adele
Adele is ready for a comeback. The English pop singer announced that the album’s lead single is called “Easy On Me” and it’ll come out on October 15th.
In the black and white clip, the 33-year-old inserts a cassette into a car stereo while driving down a country lane as pieces of paper fly out of the windows. Whoa!
All three of her albums have been named after the milestone ages she has hit during the creative process.
The Kid LAROI has been quietly switching management teams. The Kid was originally with Juice WRLD‘s label Grade A Productions. He left Grad A for Scooter Bruan when his single Without You was reaching the height of success at top 40 radio.
Reportedly, The Kid LAROI received a DM from Bieber wanting to collaborate. That’s when he started working him. Ironically, The Kid had no idea how Justin heard of him.
“I actually never asked him how he found my s***. He just DM’d me one day on Instagram and was just like, ‘You got the sauce’, and I responded back and was like, ‘Yo, what’s up? I’m a big fan’. He liked my message and that was it from there.
“Two months later he DM’d me again and was like, ‘Hey, what’s your number? I think I have the right song for us. Let me send it to you.’ He sent [‘Unstable’] to me and I was like, ‘This s***’s crazy’, went [and] wrote the verse, sent it back, and that was that.”
After a successful radio run with his single Stay featuring Bieber, The Kid left Scooter Braun to join Adam Leber who reps Lil Nas X.
Did The Kid get a DM from Lil Nas X?
Older music makes up 70% of streams. That means new artists need to up the standard. Lift the bar.
I don’t want to poo poo new artists. I can rattle off a slew of new artists that I enjoy. I’m just looking at the incredible low number that “brand new artists” make up 15% of the overall streams.
If the goal is to go Tiktok viral with a two minute banger, and get a $5 million advance from a label, then bravo!
Just note that a legitimate touring artist can generate $5 million in 5 shows.
With only a few exceptions, the Spotify top 50 is bland and boring. And most people who love music, want new music. I don’t want the the best songs of the decade on repeat. Don’t tell me I’m not looking hard enough, I look all day.
The Kid LAROI is great. He came out like a star and is now set for life. The End Of The World Tour sold 35,000 tickets in just 24 hours. But the rest? Meh. Social platforms gave the rise to self worship, but TikTok is social media on steroids that brainwashed musicians who now want overnight fame with a 15 second clip.
Make me believe again. Raise the stakes.
The hottest new artist in the industry, The Kid LAROI has sold out his North American Tour very quickly.
The End Of The World Tour sold 35,000 tickets in just 24 hours.
“I am beyond excited to share this experience with you all,” The Kid Laroi said. “It’s always been a dream of mine to headline a global tour. I cannot wait to see my fans all around the world and give them something that they won’t ever forget. It’s been a long time coming.”
The tour launches January 29, 2022 in Phoenix, Arizona. The tour will stop in major markets like Los Angeles, Houston, Detroit, New York, Philadelphia, and Miami. It will end in Atlanta.
The Kid gets a 2 week break for the start of the international leg of the tour which starts on March 28, 2022 in Copenhagen, and ends June 11th in Auckland, Australia.
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