ABC’s Oscars suffered a new ratings crash and hit an all time low. The audience fell under 10 Million for the first time ever. Think about it this way. There are 328 million Americans and less than 10 million watched. It’s as if the City of Los Angeles tuned in and nobody else.
Insiders were expecting bad, but not this bad.
The question moving forward is will these award shows continue to exist in the same format?
The Oscars along with the Grammys, Golden Globes and SAG Award continue all have suffered a steep decline. Why? Because they are no longer relatable and only cater to a small boutique audience.
If the award shows want to reach a larger population again, a change must happen quickly.
Check out the debut song Get Gone by Ashton Rey. You’ll love if you like Kacey Musgraves and Tori Kelly, but Ashton offers a slightly different flavor. The 24 year singer and songwriter blends bohemian + country + pop.
Ashton tells Kings, “I want people to feel joy and light when they remember me, I want my music to speak to their soul and help them find healing in knowing that we’ve been there and we can come out stronger”.
The Florida based artist will drop more tracks in the coming months.
Do you want to buy the CryptoKittie? The price to purchase is $1,000.00 today. In 3 months from now, it could double. Maybe.
You heard of NFT by now, so lets talk about it for 10 seconds.
NFTs can be anything digital such as memes, drawings, music, even a tweet. You can more or less sell anything digital. The buyer can own it that comes along with a digital certificate. Jack at Twitter sold his tweet for a couple of million. Grimes made $6 million from the sale of digital artworks while 3LAU made $11.6 million from a collection of limited edition NFTs.
Artists are exploring the NFT world right now. It’s a new method to sell their work.
Lewis Capaldi is selling digital cards called the Fat Sexy Collectible Card Experience. Doja Cat is selling her first collection of NFTs called Juicy Drops.
How did NFTs become the talk? In 2017, John Watkinson and Matt Hall created characters on the Ethereum blockchain. They called their project Cryptopunks which helped NFT become mainstream. Others artists quickly jumped on the wagon hoping to take advantage.
Is NFT just a hype? Maybe. The discussion around NFT is breaking the internet right now, but for the artists sake, I hope it can become revenue stream.
“The 2 AM music video illustrates the first half of the 2 AM EP narrative; that feeling of getting caught up in the rush of it all and slowly having to find yourself on the way down.The upcoming music video for Ultraviolet tells the second half of that story of unexpected attraction and the self discovery that leaning into those feelings leads to” shares Rachel.
The NYC based artist has landed placements on Spotify’s Indie Pop, Fresh Finds, & soda playlist. Give it a watch.
Look out for Rachel Costanzo aka RARIA’s Tried To Love You that comes off her EP ‘Boys Who Broke My Heart’ You love if you like Julia Michaels and Bebe Rexha. It’s well crafted pop that’s a notch above the ocean of beats and toplines.
The Melbourne artist shares “Boys Who Broke My Heart is an EP about the boys who bruised me emotionally and the lessons I’ve learned along the way. The past three years of my life have been such a transformational time. I’ve had my heart broken, questioned everything and had the rug pulled out from under me when I least expected it”
The track picked up support from Spotify and Apple playlists. Give it a stream on KOAR’s Indie Invaders Playlist.