Major music labels make $1 Million from streaming. In fact, 80% of the music industry’s revenue came from streaming says a new report. Other figures worth highlighting –
Streaming revenues brought in $8.8 billion – that’s more than the entire amount of money made from recorded music in 2017. The total number of streaming subscriptions increased by 25%, which accounted for 93% of streaming revenue growth from last year.
Can artist earn a million an hour? Yeah right! Artists are earning about $0.012 per song stream on Apple Music or $0.003 per song stream on Spotify. Is this bad news for artists? Yes and No. It’s not the best for the singer-songwriter who wants to stay in the bedroom and release songs on digital streaming platforms. It’s not bad for the superstar artist that has a big fan following and can generate revenue through a variety of avenues.
Check out the track World Away by UK singer-songwriter Vanela. It’s a fun and playful pop with a catchy melody that arrived in a time where the national mood is dark. BBC introducing gave the song some love recently. The track was also added to Spotify’s New Pop UK Playlist. Her songs have appeared in The Sims 4 and ITV’s Ladies of London. She is wrapping up her first solo release with LA-based producer Zaro Vega.
Chrysalis Records has relaunched itself as a front line label. The label which got it start in 1968 was a home to Jethro Tull, Billy Idol, Blondie, Pat Benatar, and Sinead O’Connor. The label was dormant for two decades and will celebrate its opening with the signing of British singer-songwriter Laura Marling.
It’s hard to pin down the sound of singer-songwriter Chandler Juliet which is a good thing today. Her previous released track Take Or It Leave It is straight up radio pop whereas the new releases Love Language blends jazz and r&b. The Los Angeles based indie pop artist first dropped her debut EP ‘Elements’ and garnered attention from Earmilk, iHeartRadio, Substream Magazine, and Line of Best Fit – as well as landing on New Music Friday. We added the track to our Indie Invaders playlist.
Teens want to become social media influencers. It’s probably because they like having lots of friends but the money follows too. The most popular TikTokers could charge close to $200,000 per post when promoting brands. Researchers claim that TikTok is growing so fast in popularity that some influencers could charge nearly $1m per post by next year. Aashika Bhatia, a 19-year-old Indian actress, is one of most popular on the platform, with 194 million followers. She currently has 14 million and is gaining tens of thousands per day. The Bollywood actress posts TikTok classic videos of her lip-syncing and joking around.
It’s unbelievable how companies are willing to throw that much money into a post.
I can actually believe those numbers if you look at how much money has been thrown at Instagram,” says the Snapchat founder, Evan Spiegel. “[TikTok] is the hot new thing and tonnes of money is being thrown at it. The fastest way to get traction on TikTok is to get the number-one influencer to promote your stuff. Just this week TikTok and [computer game] Fortnite announced a partnership deal with a competition for a TikTok dance to be recreated on Fortnite.”
“Every year there is always a new platform and clients want to put 10% of their budget towards it. Last year it was Instagram stories, before that Snapchat. TikTok is the darling of 2020.”