Simon Cowell says his project pairing some of music’s biggest songwriters and producers with social media creatives may be the industry’s “missing link”.
The music tycoon said unestablished artists don’t have access to industry heavyweights.
His hit finding project, StemDrop, exposes TikTok creators worldwide access to exclusive music “stems”, inviting them to produce their own versions of a brand-new song written by prolific hitmakers.
The project is captained by Swedish hit maker Max Martin and backed by Cowell and Syco Entertainment along with Universal Music Group. The new endeavor invites “a new evolution of musical collaboration, curation and artist discovery”.
“I’ve always believed that hit songs are probably the most important part of anyone’s career, and now there’s only a handful of what I call diamond copyrights written every year,” he told the PA news agency.
“With everyone trying to get noticed at the moment online, it’s so competitive.
“Essentially (with StemDrop), you’re going to be co-writing potentially your first single with some of the biggest songwriters in the world.”
“It might be the missing link right now, because there are apparently tens of thousands of new songs being uploaded every day.
In the real world, no-one really has a chance of getting in the studio with a team like this unless you’ve had about 10 hit records.
“But this is kind of giving people that opportunity.”
Cowell said he is keen that StemDrop will not be “treated as a competition”, the likes of which he has built his career on, but that the process will be similar to a series of auditions.
“It’s almost like the whole world’s auditioning right now,” he told PA.
“So many people are passionate about having music careers.
“That’s what I love about what TikTok has done – it’s enabled people to get in front of a record label where they normally wouldn’t.
Since 2016, Fresh Finds has playlisted over 40,000 artists and—in 2022 alone—has playlisted over 13,000 artists. Over the last year, Fresh Finds was responsible for over 108M user discoveries of artists. Artists who blew up through the program include CLAIRO, Amine, Omar Apollo, Pink Sweat$, JAWNY, Surfaces, Kota The Friend, Remi Wolf and many more.
Today, Spotify released a new set of Spotify Singles from our latest class of Fresh Finds artists:
emlyn – an emerging Alternative Pop singer/songwriter. She was named one of Spotify‘s best new artists in their “Fresh Finds 2021“ list, featured on the cover of the SALT playlist 3x, and has had tracks placed in countless other playlists including many New Music Friday’s around the world.
Avenoir – Canadian singer, songwriter, and producer Avenoir is making noise in the underground R&B space. A blend of nostalgic drums from the early 90’s accompanied with neo-soul melodies and a sensous tone help describe his ever-evolving sound.
Paty B – Patricia Blyde a/k/a “Paty B” was born in Miami and raised in Lecheria, Venezuela. Paty B was musically influenced by her Venezuelan-Dutch father, a jazz musician, producer, pianist, and arranger who founded and built a music academy named “Blue House”. At the age of 15, she graduated as a professional classical ballet dancer. With her parents seeking better opportunities for her music career, she moved to Miami and upon graduating from high school she auditioned and received a scholarship to attend Berklee College of Music.
Blondshell – Blondshell is the angriest, clearest, and most vulnerable side of LA-based singer/songwriter Sabrina Teitelbaum. She quickly learned to tell her own stories through songwriting and found relief in confessional lyricism – equal parts devastating and droll, sexy and tempestuous, yet always deeply relatable.
Look out for NEVE and the infectious track Outside Voices . You’ll love if you Dua Lipa, Olivia Rodrigo, Gaga and Rihanna. NEVE hails from Ireland, but relocated to London to fully pursue music. The new track follows her debut track Guy Friends and she has landed on Spotify’s Fresh Finds, Fresh Finds Pop, New Pop UK, and Life Sucks, and New Music Friday. She’ll be joining Betty Who on the European leg of her tour in January.
“For anyone who’s ever had to love quietly or loved in secret, anyone who needs to scream I love you to feel free. This was the first song MaestroTheBaker and i ever wrote for this project and I finally knew who I was within my music the day we wrote it. We are only on this side of the moon once so if you love somebody don’t be scared to scream it with your outside voices”. Neve
Kings favorite Ben Provencial released the new track Feel A Lot. The indie-pop singer-songwriter Atlanta native now residing in Los Angeles released his debut song in 2020 clocked over 7 million streams times across all platforms.
He followed up with Phases and Man I Use To Be both earning music blog love and landing on Spotify’s Fresh Finds.
With live videos accompanying every release, Ben has been is coming out as an honest songwriter with a strong signature falsetto ala LANY and Lauv, and a knack for knowing how to arrange contagious hook melodies. Ben has played support shows with artists such as John K, Stela Cole, Lewis
Ben says, “Feel A lot touches on the subject of losing a romantic partner & dealing with the guilt & anxiety that overcrowds the mind during the final weeks of a breakup. It’s from the perspective of the person who is initiating the breakup.”
The track comes off her upcoming EP Shattered But Still Cool, written and produced alongside Anthony Goldsbrough (Sam Tompkins, Charlotte OC) and Gavin Powell (Emeli Sandè, Jake Isaac), her new single documents an introvert dealing with intense love.
Pisano says “I can get a bit shy in social situations, especially at big parties. But I also have a more bubbly and outgoing side, and having a crush on someone tends to drag me out of my shell. When I wrote it I was dating someone and I was in that initial infatuation phase, when you get butterflies in your stomach. It didn’t end well, but that is another story!”
The debut single “Celebrated Life” garnered over four million Spotify stream. Pisano also had four singles enter the iTunes Pop charts, along with radio play on the BBC and over one million views on TikTok with her single “September”. Her single “Open Up” was featured as the soundtrack to the summer trailer of the British TV series Hollyoaks. Pisano played two shows at The Great Escape Festival and was one of the first 50 artists to be announced.