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Concertgoers won’t have to leave their homes to enjoy the “Live Music Day Festival,” the biggest online-only event of its kind, music networks MTV, VH1 and CMT said on Tuesday.

The 24-hour virtual concert is set to kick off at 7 p.m. EDT on June 19 and will feature performances by more than 50 bands and artists spanning rock, indie, pop, R&B and folk. Acts include Hanson, Atlas Genius, Labrinth, Langhorne Slim and Kate Nash.

The performances, accompanied by the fan-picked O Music Awards, will be streamed live from Viacom’s offices in New York, Nashville and Los Angeles. The Roots drummer Questlove will provide beats during the festival in a 24-hour “drum-a-thon.”

Viewers will be able to watch the entire show via computers, laptops, tablets and smartphones. They also have the option of selecting only the acts and awards they want to see.

“We’ve created the first-of-its-kind music festival that’s both connecting artists and fans and allowing them to participate in the awards and festival in new ways,” Dermot McCormack, head of connected content for Viacom Music, said in a statement.

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Buzz Track: The Way We Are

Kate Boy is comprised of Australian singer-songwriter Kate Akhurst (vocals) as well as Swedish musicians. The video for “Northern Lights” has received over a half million views and the video for
In Your Eyes” has climbed to almost 200,000 streams. This will be their first North American tour, set dates at Brooklyn Bowl in NYC, Santos Party House in NYC, Schuba’s Tavern in Chicago, The Echo in LA, and Rickshaw Stop in San Francisco. You can check them out on June 11th at the The Echo in Los Angeles.
Contact: alex@iamsoundrecords.com

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2011 Winter TCA Tour - Day 7

“American Idol” is firing longtime executive producers Nigel Lythgoe and Ken Warwick in a continuing bid to win back viewers and shake up the show, an insider with knowledge of the show told TheWrap.

Fox declined to comment on this report.

TheWrap was the first to report in early May that there would be major changes next season, including the executive firings and a wipe-out of Season 12’s judging panel. (Since our report, Randy Jackson, Nicki Minaj and Mariah Carey have announced their departures, leaving only, at this point, Keith Urban.)

Lythgoe and Warwick launched the show together during its inaugural season in 2002 and also worked on its predecessor, Britain’s “Pop Idol.” Lythgoe left “Idol” in 2008 then returned in 2010.

Their terminations from the show arrive amid flux for the talent competition after alternative programming chief Mike Darnell’s sudden Memorial Day weekend exit.

The new judging panel was aimed at assembling three former “Idol” contenders, including Jennifer Hudson and Kelly Clarkson, but that plan appears to be in a holding pattern since Darnell’s departure and a lack of someone at the top to make the final decisions, a senior executive with knowledge of the production told TheWrap.

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Buzz Track: The Sight of Fire

New York City pop rockers The Jim Ivins Band have been making a name for themselves since their 2008 inception, scoring write-ups from publications like The Aquarian and Absolutepunk.net, sharing the stage with national acts like Rooney, Parachute, Carolina Liar, and The Rocket Summer. The bands latest single “The Sight of Fire” was produced by John Seymour (U2) and Mark Santangelo (Neon Trees). The track “Everything We Wanted” was just featured on MTV’s The Real World. The band will perform The Bitter End (NYC) on Saturday June 29th.
Contact: thejimivinsband@gmail.com

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music

How indie artists can make the most out of Twitter

With Twitter, independent artists can gain visibility and connect directly with potential fans. Artists can also use Twitter as a tool to interact with the music community and stay on top of the latest advice from influencers (A&Rs, artists, record execs, etc.) Without major backing, performers everywhere can use Twitter as a lively platform to broadcast their content to the world for free and gain visibility to fans they could not have reached before. Music is the #2 subject discussed on Twitter in the U.S. and 50% of all active Twitter users follow at least one musician.

Tweet & @reply: Your Twitter profile can be a direct reflection of your personal brand, talents, and interests. A Twitter connection tells fans how much you appreciate them, and it also enables you to tailor your messages. Take the time to engage with your fans on Twitter to build loyal relationships. Fans also use Twitter to get a taste of artists’ personalities and life adventures.

For example: Lady Gaga recognizes the power of Twitter and used the platform to announce her collab with rapper Kendrick Lamar.

Even artists like Janelle Monae take the time to interact with their fans and personally @reply.

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