Could TikTok take the place of the record label?

The social platform just rolled out their own distribution called SoundOn. This could spark trouble for popular distributors like Distrokid and Tunecore. Plus, everyone is on TikTok, the platform is eating up it’s rivals.

If the promise by major music labels is exposure and reaching an audience, well, TikTok has it all. “TikTok is music, without TikTok there would be no music” says music producer David Bendeth.

To further cement its role in the music industry, the company announced openings for A&R managers in Los Angeles, London, Sao Paulo, and Jakarta.

Ironically, 36% of the U.S. population over the age of 12 polled is using TikTok

Give I Think I Like Smbdy Else by Beach Of Diamonds a try. You’ll love if you’re in the mood for something fun and upbeat.

“I Think I Like Smbdy Else” is a pop-rock anthem made for for sunny days with your best of friends” says the duo from Oslo, Norway.

The newest released is the latest single from their new mini EP, that was released April 29th. Beach of Diamonds created this uplifting, energetic, pop rock meets pop punk tune during the lockdown. Made for people who haven’t given up on vans and skinny jeans.

The duo is made up by Michael Markussen and Sondre Langli Paulsen, two 90´s kids who grew up with Weezer and Blink-182. The band has been supported by NRK P3, playlisting several of theirs songs.

Look out for Jakob Longfield and the track When The Lights Fade Out. You’ll love in you’re in the mood for something sad, melancholic and groovy.

The indie rock singer who is influenced by the 1975 to Coldpay has garnered support from music blogs like LeFuturewave as well as Spotify Playlists.

“The song is about depression, the need for feeling something when you just can’t escape your current state and vicious circle” says Jakob.

It’s hard not to like the infectious The Way A Friend Would by Heather Sommer. You’ll love if you want straight up pop on the rocks.

“I have high expectations for myself in so many aspects of life: I’ve always been really hard on myself in regards to my looks and my weight, and I’m a perfectionist when it comes to my music,” says Sommer.

Heather released her debut EP nocturnal in February that garnered over 60+ million streams on Spotify. The DIY artist secured major cuts in the electro world while her own several original cuts have landed on major Spotify’s New Music Friday, Hot Acoustics, Chilled Pop Hits, Fresh Pop, Chill Pop, Fresh Finds, Fresh Finds: Pop, and Modern Soft Pop.

Aside from working on her own material, Sommer often travels between NY and LA producing others.
“I find it incredibly rewarding to help others tell their own stories through the power of original music. There’s nothing like coming out of a writing session and feeling like the artist just went to one of the best therapy sessions of their life.” says Sommer.

Watch out for Lone Lake and the track Older. The song takes you on a journey which makes it want one of my favorites this month. The music duo was formed by Charlie Magnone and Christina Cavazos who started sending voice memos back and forth back in 2020. Fans of Manchester Orchestra, The National, Bon Iver, Death Cab For Cutie will enjoy.

“The song emerged from the overwhelming uncertainty and desperate fear of the unknown that gradually overtook daily life” says the duo.

The duo has garnered blog support from Obscure Sound, Wolf in a Suit, Iggy Magazine, GGposey, and Mystic Sons.