DoItYourself rapper Tom MacDonald has made it. He’s flying high under the radar. He cut through the noise and did it himself with no one to thank but his fans. He is self managed and directs his videos. He probably etches his own tattoos.

He took the internet by surprise when he purchased Eminem’s NFT for 100k and made a single called Dear Slim in which he praises Eminem.

His track Snowflakes reached #1 on the iTunes Charts. Heck, he has 17 songs in the 200 iTunes Hip Hop Charts including Fake Woke, White Boy, Clown World, Best Rapper Ever, Sober, and Everybody Hates Me.

Right now, the Canadian rapper, singer, songwriter, and former professional wrestler is the biggest independent rapper.

But where are the music labels? In normal circumstances the majors would be enticing MacDonald with a million dollar signing bonus. He’s proven with several songs on the charts with little promotion, and he comes with a fanbase. He is also popular with conservative influencers.

It could be the majors are afraid to touch the controversial rapper with songs like Fake Woke and Snowflakes. Right now, companies are fearful of cancel culture and are treading carefully.

Like ‘Em, Love ‘Em, Or Hate ‘Em – MacDonald is breaking the internet.

Post pandemic events are going to be big. “We’re just seeing massive, pent-up demand for concerts globally,” said Live Nation president. “Our festivals have been selling out faster than ever before. Our amphitheater business is ramping up quickly and leading into this fall and ’22, we expect to be our largest years ever,” added Berchtold.

Dua Lipa was the most played artist of 2020. Her mega tracks dominated radio and TikTok. With all that success, she couldn’t tour because of the pandemic. Lots of money left on the table.

Times they are changing, and so is culture. Marketeers and artists have come under attack with accusation of “queerbaiting” . The term refers to using allusions to LGBTQ romance in order to gain fans or viewers can come in any form of media, including advertising, social media, TV shows, film and pop music. Several artists have dropped recent videos and have been accused of queerbaiting.

Billboards supporting Morgan Wallen pop up in Nashville right before CMT Music Awards. Yep, the country singer stays.

I’m really liking Unlove You by the songwriter John Adams. Reminiscent of Justin Bieber’s Lonely, you’ll like if you’re sucker for piano ballads. Think James Morrison, Damien Rice and Passenger. The track would fit nicely on Spotify’s Broken Heart Playlist.

The South Wales singer garnered 600,000 monthly listeners on Spotify and has become a BBC favorite. His debut album landed on a top spot on the iTunes Chart leading to festival gigs including The Isle of Wight Festival, Great Escape and Victorious Festival. Give it a stream on KOAR’s Indie Invaders Playlist.

Check out ‘Queen’ by the Dublin bedroom-pop artist Jacqueline Kennedy. You’ll like if you’re in the mood for dark bedroom indie pop.

Kennedy tells Kings: “With Queen myself and Darce wanted to examine the new ideas of royalty. A Queen in 2021 is an aura that someone possesses and is no longer simply identified by class or bloodline. It’s the essence of your own self.”

She won the 2020 TilT Development deal with Sound Training Productions and 98fm’s Totally Irish. The Dublin producer and artist is ready to add her name to growing ranks of Female Irish pop acts forging their own way like Fia Moon, Blakkheart, Biig Piig and Gemma Dunleavy. Give it a stream on KOAR’s Indie Invaders Playlist.

Snoop Dogg is now a record executive and takes job at DefJam Records. Snoop’s biggest record was “Doggystyle” in 1993.

Pop diva Mariah Carey changed management and followed her key woman Melissa Ruderman that left Roc Nation to Range Media in January.

Clive Davis is putting together Concert of All Time for Central Park August 21st. There is talk that Paul Simon, The Boss, Alicia Keys, and Diana Ross could perform.

Unsigned country artist Kaleb Austin goes to number #1 on iTunes with Sun Goes Down track. He has a big following on social media.

Foo Fighters will perform Madison Square Garden on 6/20. “We’ve been waiting for this day for over a year,” said Dave Grohl. “And Madison Square Garden is going to feel that HARD. New York, get ready for a long ass night of screaming our heads off together to 26 years of Foos.”

Bruce Springsteen is back on Broadway and will open the theatre on 6/26. Attendees will have to show proof of full COVID-19 vaccination to attend. –