Did you hear? Big things coming soon. I can’t tell you how many times I here this. I wait and wait and wait…

And what usually happens? Nothing. It’s a zero score in a game.

People tuned out. Especially if you use buzz words like deep dive, engagement, optimize, and queen. They’re the worse. Do you really want to bore people? Post a photo dump. Like anybody cares about random photos. Let’s face it, you have nothing to post, no story.

A personal story always hooks me. Especially if it’s real and heartfelt. You have to guts to be vulnerable. Especially today because it could be used against you.

Britney Spears is winning her bid to end her fathers control over the conservatorship. How? She told a story. People reacted. Her father couldn’t take the public backlash. He wants out.

Stories have to be real. We know the difference between genuine and fake.

If you make a real connection, folks will want to hear your music. They’ll like your music if they like you. It’s not the other way around.

I can’t help you with story building. Stories are built on the battlefield, not in class rooms.

Universal Music is expanding it’s music recorded-music operations in China.

The labels are Republic Records China, EMI China, PolyGram Records China, and Universal Music China. Each label will operate independently with its own artist rosters, A&R and marketing teams. The suits will report to UMGC chairman and CEO Sunny Chang.

“After 15 years of development in the local market, Universal Music is once again demonstrating its commitment to the Chinese creative community by becoming the first international major music company to launch multilabel operations here,” said Chang in a prepared statement.

“Under the new structure of four distinct labels, the star team at UMGC will be able to better support local musicians in a way that is more professional and comprehensive. With an innovative and pioneering spirit, UMGC will develop rising stars from the Chinese market and promote Chinese pop music so that it can be heard an audience around the world.”

18 year old artist Loi, also known as Leonie Greiner is making waves with the track Melody. The track could find on a home on Spotify’s Amazing Voices Playlist. The German based artist has a big voice that carried her into the final of The Voice Kids.

She does a fantastic job with the song Melody. Fans of Zoe Wees and Adele will enjoy. Speaking of Zoe Wees, check out Loi covering Control.

Her debut single ‘I follow‘ has clocked more than 3 million streams. Give is a stream on KOAR’s Indie Invaders Playlist.

Look out for Chloe Gilligan and the new track Crystal Clear. You will like if you’re looking for a dreamy track and a sultry voice.

The previous track “Still With You,” landed on Spotify’s “Fresh Finds Pop” and “Fresh Finds”.

The Nashville based singer songwriter released her debut her EP Erase August in 2019 and was selected to play SXSW Festival. She performed at the Sundance Film Festival, and had song placements in the CW series All American.

Give the song a stream on KOAR’s Indie Invaders Playlist.

AEG Presents will now require proof of vaccination for entry into its owned clubs, theatres, and festivals.

AEG Presents operates New York’s Webster Hall and Brooklyn Steel, The Roxy and El Rey Theatre in Los Angeles, The Theatre at Resorts World Las Vegas, Firefly Music Festival, Day N Vegas, The New Orleans Jazz & Heritage Festival, and Coachella Music & Arts Festival.

“We realize that some people might look at this as a dramatic step, but it’s the right one. We also are aware that there might be some initial pushback, but I’m confident and hopeful that, at the end of the day, we will be on the right side of history and doing what’s best for artists, fans, and live event workers.”