MORE The Latest / POSTED BY: KINGSOFAR

Historically, The Super Bowl was the most watched television broadcast of the year.

But the 92 million that watched the Super Bowl 2021 made it the least watched NFL championship game since 2007.

The declines for the Super Bowl are in line with the year when games were down about 7 percent year to year.
Neilson delayed reporting the numbers and released an unusual statement.

“Super Bowl numbers are still being processed and verified. “We anticipate that final viewing figures, which will include out of home viewing, will be available to the media tomorrow. We will update the press and the industry accordingly when a final timeline is confirmed.”
The good news? The Weeknd performed during half time and did a helluva of a job.

      MORE The Latest / POSTED BY: KINGSOFAR

They say what doesn’t kill you makes you stronger. Morgan Wallen is still topping the charts after using a racist slur that created a PR nightmare.

Morgan garnered 166 million song streams, up from 161.7 million last week.

Most industry folks distanced themselves from Morgan and dropped him on radio stations, streaming services and playlists. His music label dropped him and he’s been whitewashed from CMT and its platforms.
Obviously, the backlash has helped Morgan sales. He apologized and his sister Ashlyne Wallen came to his defense. She blasted cancel culture calling it the worse thing that came out of the digital world, leaving no room for forgiveness and growth.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Check out Spin It by LA’s Big X. You’ll like if you love experimental electro-rock or trip hop.
The track landed on Spotify’s Alternative Beats and New Noise. It’s the most unique track on the playlist.
“Spin It is about how once something has been said, people have a tendency to play with what was originally meant – spinning words to match their own narrative” shares Big X

      MORE The Latest / POSTED BY: KINGSOFAR

TikTok and Universal Music Group entered into a new partnership called “expanded global alliance.” The new deal is broader and will allow TikTok’s users to use songs from UMG artists.

“TikTok users will now be able to incorporate clips from UMG’s full catalog of music, spanning the company’s iconic labels, songwriters and global territories.”

In a nutshell, users are now able to pull songs from UMG’s entire catalog of music.
TikTok has become the go to place for artists and influencers as it’s the prime mover of breaking hits online.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Check out ‘The Girl I Used To Be’ by UK’s HOL – the moniker of 17 year old aka Hollie Findlay. Give it a chance if you like bedroom pop and alt pop. She’s garnered support from BBC Introduction, Amazing Radio, and Radio X.
‘The Girl I Used To Be’ describes a lost girl searching for her old self. The lyrics depict her journey as she thinks she has found the one thing she is looking for – a life-long friend – only to realise that it is actually her former-self” shares Hol.
Give it a stream on KOAR’s Indie Invaders Playlist.

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