The award ceremonies are facing a sharp ratings decline year after year.

The Emmy Awards saw the lowest viewership of any Emmy ceremony in the Television Academy’s history. The show drew only 5.1 million total viewers, down 14% from last year’s event,

The 2020 American Music Awards on ABC scored 4.4 million viewers in its first hour and then dropped to 3.1 million as viewers tuned out and left for other options, mainly football. The AMA’s had a 45% drop from last year.
The show featured Justin Bieber and Shawn Mendes, The Weeknd, Dua Lipa, Katy Perry and Darius Rucker, Jennifer Lopez and Maluma.

The show which is produced by Dick Clark Productions stuck to the typical format – lip syncing, trapeze sets, and weird outfits worn by performers.
I don’t know, I won’t get into specifics. Talking about it would be as bland as the show. I think it needs a reboot. Maybe a different format that includes more artist interaction. People are immune to over the top performances. I’d rather see Dua Lipa talk for 3 minutes about art and creativity coupled with a 2 minute performance.

Justin Bieber is grateful that he received a Grammy nomination for best pop vocal album, but wanted to set some things straight.

He wrote a letter to the recording academy
“To the Grammys I am flattered to be acknowledged and appreciated for my artistry. I am very meticulous and intentional about my music. With that being said I set out to make an R&B album. Changes was and is an R&B album,” he started. “It is not being acknowledged as an R&B album which is very strange to me. I grew up admiring R&B music and wished to make a project that would embody that sound.
And……

“For this not to be put into that category feels weird considering from the chords to the melodies to the vocal style all the way down to the hip hop drums that were chosen it is undeniably, unmistakably an R&B Album! To be clear I absolutely love Pop music it just wasn’t what I set out to make this time around. My gratitude for feeling respected for my work remains and I am honored to be nominated either way.”

What happened The Weeknd and The Grammys? He tweeted “The Grammys remain corrupt. You owe me, my fans, the industry transparency”.

Notice how The Weeknd said the award ceremony remain corrupt, as if they’ve been corrupt and this isn’t the first.

According to some people, The Weeknd had two options – perform the Grammys or the Super Bowl and doing both costed him Grammy nominations.
Why would the Grammys work so hard to prevent The Weeknd from performing at the Super Bowl? Who knows. I’m sure there is inner turmoil among the party’s involved.

The latest backlash against the Grammys reminded Nicki Minaj when she got shafted. She said, “Never forget the Grammys didn’t give me my best new artist award when I had 7 songs simultaneously charting on billboard & bigger first week than any female rapper in the last decade- went on to inspire a generation,” the “Tusa” rapper, 37, tweeted. “They gave it to the white man Bon Iver. #PinkFriday.”
All in all, the folks inside the Grammys loves the press – the good, the bad, thumbs up, thumbs down. They’ll take anything they can get. Especially now that award ceremonies are facing a sharp viewership decline.

I’m really liking South London’s Sabiyha and her new single ‘Do I Matter’. Born and raised in Croydon, she has settled in South London. I’ll be honest, when I first hear the track, I thought of Rihanna, and that’s a good thing, because Rihanna is one of the greats. If you want to sound like someone, make sure it’s a great one.
Sabiyha says this, “This song is essentially calling this guy out on his wasteman behaviour. He gassed me to kingdom come at the beginning, then towards the end, would make me feel so small. By the end of the track, I literally exclaim “DO I CARE??” AND THE ANSWER IS… nah. I’m 100% over it fam! I couldn’t be more over it if I was sitting on the moon, so…boy bye.” Give it a stream on KOAR’s Indie Invaders Playlist.

Taylor Swift never lets a good crisis goes to waste.

The indie folk singer was gifted an award for favorite pop/rock female and favorite music video for “Cardigan,” and while accepting her big win she said in a pre-recorded video.

“The reason I’m not there tonight is I’m actually recording all of my old music in the studio where we originally recorded it,” Swift said via tape. “So it’s been amazing and I can’t wait for you to hear it.”
After a year from the purchase, Justin Bieber manager Scooter Braun sold Taylor Swift’s master rights for the first six albums.
Swift learned that “under their terms Scooter Braun will continue to profit off my old musical catalog for many years.” She added, “I was hopeful and open to the possibility of a partnership with Shamrock, but Scooter’s participation is a non-starter for me.”