10 Urgent Things Musicians Need To Do to Prepare for the Holiday Season
The holidays represent a lot of things: time with family, a break from work or school, food, gifts, and some more food. But something that may not be so obvious is that the holidays present great opportunities for musicians.
It may seem early to begin thinking about the holidays, but if you plan accordingly you will have a successful end to your year. We have the top ten things musicians need to do to prepare for a successful holiday season. If you start gearing up now, your music will be front and center when the holiday season is in full swing.
1. Create Something New for Your Fans
The holidays are the largest music-buying season, so distributing a new album or single gets your name in the game. If you don’t have time to release a holiday album, distributing a holiday single can help get your music out there. Think of it this way, someone may search for “Silent Night” and find your cover of it, and then want to check out the rest of your music.
Just keep in mind, that while holiday songs are great, they are seasonal, so it might make more sense to have a focused thematic release, and not to include a Christmas carol on an otherwise non-holiday album.
If holiday music isn’t your cup of cider, consider releasing a remixed single or deluxe version of an older album as a way to offer your fans new material.
Kings favorite The Neighbourhood who we posted before they struck a deal with Columbia Records just released a brand new video for Afraid. It follows the successful single “Sweater Weather,” which has now been certified gold by the RIAA for sales in excess of 500,000 units. The Neighbourhood is currently out on a sold-out nationwide headline tour after spending the summer on a string of tour dates supporting Imagine Dragons.
Buzz Track: On My Way
Austin based pop indie act The Vantage have created a buzz with their song On My Way. The band has already garnered over 200K plays on Soundcloud, and ‘On My Way’ was recently featured on ABC Family’s “The Vineyard”. They are mix of Jack Johnson, Fun, Imagine Dragons and The Dangerous Summer. The band has upcoming dates in Austin.
Contact: thevantagemusic@gmail.com
King The Kid, who has only been a band for just barely a year, has just come off two US and Canada tours. They performed as a featured headliner at “PlayList Live” and won Hot Topic” Battle of The Bands. They have over 30 million YouTube views and their recent cover of Wrecking Ball has already garnered 2 million views. Check out the track A song For Brittany.
Contact: Kingthekidmusic@gmail.com
Sweden’s indie pop act Indevotion a Kings favorite will perform this week at CMJ. The band released a brand new EP “Heart” and released a music video for the first single “Originals”. They have toured Sweden in the last year performing in clubs and and big stages, also performing several of the main festivals in Scandinavia. They will perform at Pianos on October 15th in NYC at 6:15. Check out the video for the track Originals.
Contact: magnus@catapult-music.com
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