Did you see Elon Musk’s Tweet? He tweeted Coachella should postpone itself until it stops sucking. Musk also tweeted that the panic over the coronavirus was dumb and stupid. This confused lots of bloggers because they consider Musk a genius. But is Musk right? Is the panic over the COV-19 hype and panic? And what does this mean for the concert business? The performing arts world has taken a major blow. Pearl Jam, Miley Cyrus and Madonna also shuttered gigs over virus fears. If the panic continues, lots of businesses will fold.

Outside of pandemics, we also have climate change fear that has effected the concert business. Coldplay is not touring because of climate change. Will other acts follow so the earth has a few years left to live? Bloggers, politicians and journalists are telling folks that civilization has a few years left because of climate change.

Did you see the headline “Elon Musk Worries that SpaceX Won’t Get to Mars Before He Dies.”?

Musk and his buddies believe the only hope they have of living to the age of 65 is if we colonize Mars.

Although not finalized, Coachella is looking to move to October. Organizers should know in about 48 hours.

Officials with promoter Goldenvoice are trying to move the music festival in Indio, California, to the weekends of Oct. 9 and Oct. 16. If they don’t, the festival could cancel.

Call with talent agents already are taken place.

Postponing the massive festival is a huge process. Hundreds of artists are booked as well as hundreds of contractors and vendors. If the Coachella headliners including Frank Ocean, Rage Against the Machine and Travis Scott can be convinced to move, then the festival will take place in October.

Spotify has launched a slew of global RADAR programs. It will focus on up-and-coming artists from 50 markets worldwide. These artist will get solid Spotify support – programmed playlists, the new ‘On Our Radar’ playlist, and other marketing efforts.

Right now, Spotify has U.S. Alaina Castillo as an artist to watch. The Houston, Texas singer-songwriter has over 3 million streams and is known for the track “i don’t think i love you anymore” produced by RØMANS.

Other artists that made the radar list are Mali, When Chai Met, Toas Taba, Chake (India), Elaine (South Africa), merci, mercy (Australia), Ela Minus (Columbia), and Hervé (France).

In 2017, Spotify had a program called Rise which profiled Lauv, Russell Dickerson and Trippie Redd.

The same public pressure that caused SXSW to cancel could also call-off Coachella. That’s right, a petition has called for Coachella to be cancelled due to coronavirus.

Will Coachella, the massive music festival set to kick off the weekend of April 10 in the California desert go ahead with the event?

Calls for a shutdown with a petition to call-off Coachella garnered more than 5,500 signatures. So far, SXSW and Ultra Music Festival cancelled. The economic cost of tech events cancelled due to coronavirus has surpassed $1 billion. I’m thinking the economic fallout could be 10x worse much worse than the virus itself.

The organizers of SXSW had no choice but to cancel one of the world’s biggest music event after public pressure. The CEO of Twitter, Jack Dorsey was first to cancel his speech. But according to our sources, Dorsey is moments away of being ousted from Twitter. Of course there was a domino effect where everybody started jumping off the ship in fear over the virus from Beastie Boys to Ozzy Osbourne to Trent Reznor. Finally, there was the Change.org petition signed by tens of thousands of people calling for the festival to be canceled. Hence, the organizers folded. As of now, the risk of contracting the COVID-19 is low in the U.S. and there have been less than 200 cases – out of those cases 99% made a full recovery without any complications.

This is the first time in 34 years that SXSW will not take place. I cannot even comprehend the level of disruption and and the impact it will have on the media event.