Selena Gomez rolled out new singles but the fact that the new videos for the tracks were shot on the iPhone 11 Pro is receiving more press than the songs themselves.
The reality is that the Selena videos were shot by director Sophie Muller and would be very difficult to replicate by the masses with iPhones. These videos are typically shot on iPhone rigs that include expensive lenses and stabilizers. I won’t argue that the Selena videos are closer to reality being that Sophie Muller kept the shoot pretty simple and it’s more honest than the previous Shot on iPhone” ads.
Peta Pixel notes, “As you can see from the behind the scenes video below by Hunter Simmons, the video seems to be captured on an iPhone 11 Pro with no additional lensing. And while the phone is no doubt sitting under some very expensive cinema lighting—and it’s definitely sitting atop a fluid head and fancy stabilizer arm—the setup and the results are far from the iPhone-on-a-gimbal-with-a-cinema-lens-hanging-out-of-a-car shots in the Bentley ad above. The camera moves in the video are pretty much limited to moving in and out, with some post-processing done to layer other shots onto the original. Despite coming from a well-known music video director, the result comes off simple and straight-forward enough that someone could recreate with their own phone at home… which may have been the point”.
London based Lots Holloway releases the Off My Brain. The track was recorded in her room as well as Bryan Ferry’s recording studio in Kensington. The British singer-songwriter and producer is inspired by the 60’s and 70’s – take a listen you’ll hear it. She has won support from Clash Mag and Wonderland while BBC introducing will play the new track everyday this week. She just wrapped up a sold out show at Old Queens Head in London last night on 10/23. Give it a stream.
Selena Gomez released the new single “Lose You to Love Me“. Produced by the Finneas, the track was written with Julia Michaels, Justin Tranter, Mattias Larsson and Robin Fredriksson. The video was directed by Sophie Muller and shot in black and white on the iPhone 11 Pro.
Toni Watson aka Tones and I has finally entered the U.S. Charts. The track Dance Monkey has topped the U.K charts for 4 weeks straight. The song has already clocked 300 million+ Spotify streams. In fact, it’s the longest-Running No. 1 Hit By solo female artist in Australian history.
Spotify played an important role in the track’s success. Spotify notes, “Due to the global editorial team’s collaboration, the song was included on various international playlists. This curation is in part what helped transition Dance Monkey from an internet sensation to a certified global chart topper in 16 countries including Norway, Finland, Lithuania, Denmark, and Ireland”.
Up & coming Cara Hart and Funy release a new upbeat track Happy. The track landed on Spotify’s Fresh Finds. The LA-based singer-songwriter from Barcelona has 60k Spotify streams with her debut track Breaking Habits. Features in Born Music and Cutlr. Give it a stream.