ABC’s Oscars suffered a new ratings crash and hit an all time low. The audience fell under 10 Million for the first time ever. Think about it this way. There are 328 million Americans and less than 10 million watched. It’s as if the City of Los Angeles tuned in and nobody else.
Insiders were expecting bad, but not this bad.
The question moving forward is will these award shows continue to exist in the same format?
The Oscars along with the Grammys, Golden Globes and SAG Award continue all have suffered a steep decline. Why? Because they are no longer relatable and only cater to a small boutique audience.
If the award shows want to reach a larger population again, a change must happen quickly.
Do you want to buy the CryptoKittie? The price to purchase is $1,000.00 today. In 3 months from now, it could double. Maybe.
You heard of NFT by now, so lets talk about it for 10 seconds.
NFTs can be anything digital such as memes, drawings, music, even a tweet. You can more or less sell anything digital. The buyer can own it that comes along with a digital certificate. Jack at Twitter sold his tweet for a couple of million. Grimes made $6 million from the sale of digital artworks while 3LAU made $11.6 million from a collection of limited edition NFTs.
Artists are exploring the NFT world right now. It’s a new method to sell their work.
Lewis Capaldi is selling digital cards called the Fat Sexy Collectible Card Experience. Doja Cat is selling her first collection of NFTs called Juicy Drops.
How did NFTs become the talk? In 2017, John Watkinson and Matt Hall created characters on the Ethereum blockchain. They called their project Cryptopunks which helped NFT become mainstream. Others artists quickly jumped on the wagon hoping to take advantage.
Is NFT just a hype? Maybe. The discussion around NFT is breaking the internet right now, but for the artists sake, I hope it can become revenue stream.
If you haven’t heard of the heartbreak song Arcade by Duncan Laurence, you will by the time you read this. In fact, you most likely heard, you just aren’t aware of the name of the track or the artist.
The Eurovision winning song has amassed over 300 million Spotify streams. The song landed on the US Billboard Hot 100, the first time a Eurovision song hit in the chart in 45 year.
Duncan Laurence won the Eurovision Song Contest in 2019 in Tel Aviv, Israel. His win gave the Netherlands their fifth Eurovision win. Now, the song is charting in United States, South America, Asia and Australia.
TikTok gave the song momentum when Harry Potter fans were making videos using cut scenes from the Harry Potter films.
The message of “Arcade” took off with TikTok users, particularly the lyric “All I know, all I know, Loving you is a losing game”. But for Duncan, it’s a winning game.
TikTok is the go-to platform for a shot of internet fame. Why? Because most users gave up on Instagram and FB. Those platforms only cater to the celebrity, not the new users looking to be discovered. No matter how much you post, you aren’t going to get ahead. You can’t fight the algorithm. You know the saying “I fought the algorithm and the algorithm won”.
TikTok is different. It doesn’t matter if you’re a celeb or joe sixpack. TikTok shares videos that the user is likely to watch disregarding the creator and follower count. Since TikTok moved away from the YouTube / Instagram algorithm (follower count), it’s easier to breakout. TikTok rewards content, not the creator.
Looking to find something fresh? Try Sophia Bavishi, a 20-year-old singer and songwriter. She released Parking Garage, a mid tempo electro pop track. Who does she sound like? Give it a few listens and come up with your own comparisons. When she’s not grinding away on her degree in popular music at Arizona State University, you might find her making jamming music, wearing her Birkenstocks, and going on long road trips. Give it a stream on KOAR’s Indie Invaders playlist.
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