In RADAR news, the streaming platform has teamed up with Oslo-based pop artist, girl in red, aka Marie Ulven.
girl in red has released the single “Serotonin’ (FINNEAS collaboration) that deals with mental health that comes off her forthcoming album if i could make it go quiet.
The indie pop singer first made waves with “i wanna be your girlfriend,” which has clocked over 150 million streams on Spotify landing on Spotify’s most popular playlists including New Music Friday, LOREM, Oyster, Ultimate Indie, Out Now.
girl in red will get the full Spotify muscle including promotional support for her upcoming releases, on-platform marketing, and social promotion.
Spotify’s previous US RADAR artists Alaina Castillo, J.I The Prince of N.Y, The Kid LAROI, and Flo Milli.
UK-based Greta Isaac dropped the track “Like Me”. The track was released via MADE Records, the single comes off her forthcoming EP, due out in May 2021.
The indie pop singer songwriter says: “We wanted something that sounded like anxiety, a quick heartbeat, that urgency. This rising panic. We just bashed it out in an hour. It sounded like a dance track that we were thinking of pitching to someone. But when we put the guitar in it became so gnarly,” Greta says. “It’s probably the most on the nose in terms of just wanting to be validated and how that is my intention behind everything I do. But I still wanted it to sound like a euphoric release, for it to give you relief from any panic that I felt. I never get bored of it, I love it!”
She’s landed on Spotify’s Femme Fatale and New Pop UK playlist. Give it a stream on KOAR’s Indie Invaders Playlist.
SoundCloud will become the first streaming service to start directing subscribers’ fees only to the artists they stream. This move is applauded by the artist community campaigning for fairer pay.
SoundCloud will start directing royalties due from each subscriber only to the artists they stream.
“Artists are now better equipped to grow their careers by forging deeper connections with their most dedicated fans,” the statement said. “Fans can directly influence how their favorite artists are paid.”
Major record labels favor the Spotify/ Apple payout system which allows them to generate massive profits through a few artists.
Tarn PK released the new dreamy song Indigo Dreaming. Mixing indie folk and pop, this is one of favorites.
“The song is about living in a time of anxiety and stress, trying to be okay with that and how being with someone you love can help alleviate those feelings” shares Tarn Pk.
The 19 year old New Zealand singer songwriter known for blending genres such as R&B, funk, and pop has become a kings favorite when the whiz kid released “Talk to You” that landed on Spotify’s New Music Friday. Give it a stream on KOAR’s Indie Invaders.
Watch out for Issey Cross and her track Boys Make Promises. It’s the second track off her forthcoming EP Mirrors Don’t Lie out on March 25th via Cult Behaviour. Issey blends R&B, hip hop and technicolor, and borrows some color from Melanie Martinez.
The London based artist has garnered support from BBC Radio 1, DAZED, Wonderland, Notion, The Line of Best Fit. Give the track a stream on KOAR’s Indie Invaders.