Social media has created an addiction of wanting to fit in. It’s terrifying to be the one who is the outcast.

The establishment culture shares the same latest trending news. They post the same thoughts. Type the same things. Share the same feelings. Last week it’s Britney. Now it’s Simone Biles. She’s flooded in LIKES, RETWEETS and FOLLOWERS from singers, actors, rappers, models, activists, athletes, and politicians. Nobody will leave this poor girl alone. It’s not like they care about her. No..No. The media and the establishment simpletons just want to ride on her coattails.

Birds of a feather flock together. Who wants to be a social outcast?

I get it. Fitting in is comfortable. It’s the path of least resistance. It’s more gratifying to open your unfollow app and view 2 new follows than 10 lost followers. Even if you’re lying to yourself, it’s still easier than social conflict.

But if you’re a NEW artist wanting to fit in, consider yourself invisible. We have fewer household names, and even less cult figures. Open your social media app and you’ve entered into a world of “sameness”. It’s easy to fit in, to blend in, and hide. Don’t tell me you’re going to embrace your individuality by posting a photo along with the latest trending hashtag.

The moment you open the app you’re looking for acceptance and validation. It’s very hard to create original art under those circumstances.

Michaelengo painted the ceiling of the Sistine Chapel. But he wasn’t looking for approval. But the artist who overly obsesses with need of acceptance will never produce anything of the ages.

If you’re trying to write songs that appeal to the masses you’ll never be your true self because you’ll be always trying to shape yourself to the preferences of the people around you.

People never make history by fitting in. Ask yourself. How am I going to change entertainment? Or political discourse?

Social media created a monoculture monster. The platforms despise originality. If you’re an artist, take note. It’s time to face the monster and fight against the establishment culture.

Remember pop rock? I’m talking about acts like Lifehouse, The Fray, One Republic, and Imagine Dragons. They ruled pop radio. Today if they came out they would be labeled adult contemporary. The sounds of soft rock. Regardless, The Como Brothers are keeping it alive. They can be found gigging around Hard Rock Café and The Cutting Room in New York City. They’ve had songs featured on Keeping Up with the Kardashians, MTV’s The Real World, and The Oxygen Channel’s Best Ink. Stream the coming of age song Feeling The Night on KOAR’s Indie Invaders Playlist.

Spotify launched the Noteable Releases Playlist that will highlight the collaborative process of making music for established and emerging artists. The playlist will include releases from songwriters and producers around the world.

Today on the playlist are the usual suspects – Jack Antonoff, Zaytoven, Finneas O’Connell, Madi Yanofsky, and Autumn Rowe.

Finneas O’Connell thoughts on Noteable Releases:
“As a person who has always been curious who played what role behind the scenes on every project I’ve ever listened to and loved, I’m thrilled. Wish this had been around when I was 13, I would have eaten it up!”

Jack Antonoff shares:
“I think any way that people can start to understand more about how these records are made and what goes into them and the process is thrilling – I always used to dig up any information I could so the more readily available it is is cool.”

Watch out for Will hyde and the track boy. You’ll like if you love electro pop. The track would fit perfectly on Spotify’s Bedroom Pop Playlist.

Will shares, “the premise of the song is around accepting change as a good thing. Forgiving yourself for changing. When I was younger I was surrounded by people at that particular time who seemed to resist any attempts I made to change myself – from the way I looked, to the views I had on life. Maturing and growing up can be scary but embracing the human you are becoming makes it a lot easier to be at peace with.”

The Melbourne based artists is the former one half of the duo SŸDE that became the finalist of triple j Unearthed in 2017 and going on to garner over 65 million streams as part of the project.

After venturing on his own he picked up support from Ones To Watch, Clash, NME, Wonderland, and Variance Magazine. His debut “with u in mind” clocked over 4.5 million Spotify streams.

Stream it on KOAR’s Indie Invaders Playlist.

Check out Holding Back Your Love by Kenyon France. The track is reminiscence of Bieber’s Lonely but more alternative rock. The mid tempo track could find its way on Spotify’s Rock This and New Noise. The singer songwriter grew up in North Dakota, moved to Arizona and plays in the band Verry Cherry.