MORE The Latest / POSTED BY: KINGSOFAR

The Road To Success In The Music Business,” a new ebook released on Amazon, is worth reading. Written by Dean Cramer, it covers the steps to have a successful career in music. However, these steps could be applied to other careers outside of music. Branding and image are everything, as well as telling a story that people connect to. I know what you’re thinking – does the world need another music book? What I like about this book is that it’s simple and short. It’s like a handbook. Whether you’re new or more seasoned, it’s worth having.

Dean Cramer said, “I didn’t mean to create anything extraordinary. This is only the beginning of my writing journey. Even though I have a lot to express, I have been working in music for what feels like an eternity, so I know enough about it.”

“The Road to Success in the Music Business” is a comprehensive guide that takes aspiring musicians through the key steps of establishing a successful career. Each chapter addresses critical aspects of the music industry, from finding a unique sound and building a brand to crafting an image and mastering songwriting and production. The book covers practical elements such as releasing music, networking, and handling the business side, along with essential strategies for marketing, going viral, and overcoming challenges. With insights into the dynamic music landscape, the guide concludes by encouraging artists to look ahead in their musical journey.

Check it out here.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

The brainchild of songwriter/producer/arranger Sean O’Hagan, the High Llamas, has recently unveiled exciting news about their upcoming album, “Hey Panda,” scheduled for release on March 29, 2024, via Drag City. Simultaneously, the group has treated fans to the release of the title-track single. Reflecting on the inspiration behind “Hey Panda,” O’Hagan shares, “I spent lock down and recovery as a TikTok fan of a Panda bear who ate giant carrots every day. It made me so happy. I think as crazy as TikTok is, it also fosters a community, especially between us and animals… not sure if the animals know. I wanted it to be a Khalid meets Disclosure tune. The subs picking up every beat. But as it’s High Llamas… the key changes are there…sorry.”

In a broader sense, O’Hagan provides insight into the overarching vision of the project, stating, “I’m 64. Have made 40 records. Scored 8 films. And arranged for many. I love the pop aesthetic, especially the fresh and the naive. When I heard J Dilla in the early 2000s, I thought that was the great renewal of contemporary pop production. I did not have the language or skill set to go there. I was also afraid of being judged. So I avoided, or only hinted at this sound. I’m mainly an invisible contributor to music in my day job. I probably have one artistic record left at 64. So this record had to address what I have come to love. Dilla reshaped the world. We live in the finest non-judgmental musical times where the legacies of soul, jazz, and lo-fi indie have produced a hybrid of generous and stunning creativity. I want ‘Hey Panda’ to be of this generation.” CONTINUE READING

      MORE The Latest / POSTED BY: KINGSOFAR

Spotify shares surged over 7% on Monday following the announcement that the music streaming giant will be reducing its workforce by 17%. In an email to staff, CEO Daniel Ek explained the move, stating, “We are taking substantial action to rightsize our costs.” Ek acknowledged that Spotify had overexpanded its team during 2020 and 2021 when capital was abundant.

This round of layoffs, approximately 1,500 jobs, reflects Spotify’s effort to adjust to a growth slowdown. Although Spotify reported a profit of 65 million euros ($70.7 million) in the third quarter, Ek highlighted the need for the company to address economic challenges and the rising cost of capital.

Spotify announces a layoff of 17% of its workforce in its effort for profitability following Taylor’s Swift $100 million payout from song streams.

In an internal memo posted on Spotify’s website, Ek expressed the company’s commitment to becoming the world’s leading audio company while ensuring consistent profitability and growth. The layoffs come despite Spotify’s strategic moves, including subscription plan price increases and expansion into podcasts and audiobooks.

This recent workforce reduction follows previous cuts earlier in the year, with Spotify trimming 6% of its workforce in January (around 600 employees) and an additional 2% in June (approximately 200 roles). Despite these adjustments, Spotify’s shares have more than doubled in value throughout the year. Wells Fargo analysts suggest that these layoffs signal Spotify’s focus on achieving profitability targets rather than merely reacting to economic challenges, estimating a potential nearly 2% reduction in operating expenses by 2024.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Sea Girls have just released their infectious new single, “Young Strangers.” Reminiscent of Neon Trees, the song blends alternative rock, new wave, and pop, delivering a classic pop sound.

The track, co-written with Kid Harpoon, the producer of Harry Styles’ “Harry’s House,” titled “Young,” could find a home on Spotify’s playlists such as Rock This, Indie Rock Road Trip, All New Rock, and Indie Rock Revolution.

The track comes off their third studio album. Frontman Henry Camamile explains the song’s meaning, stating, “Young Strangers’ is about seeing the similarities between two people who have just met. They get talking about their lives, about how they want to prove themselves and find purpose with a desperate need to get out of life’s daily rut. Never met before they realise they’re navigating the same feelings in the world and so are not young strangers anymore.”

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Check out East Harbor‘s new track “Exosphere“. Fans of folk-rock Americana and indie rock will love the blend of The Lumineers and Monsters.

Their latest release, Exosphere, sheds light on mental illnesses like anxiety and depression.

“It’s been pretty surreal, just the progress and everything we’ve made in the past nine years,” band member Robby Savage, who plays guitar for the group, said. “Life is good.”

East Harbor is a band from Florida’s Treasure Coast, consisting of Josh Dobson (Vocals), Robby Savage (Guitar), David Gonzales (Bass), and Cory Kouns (Drums). They started playing together in 2014 and have refined their style through numerous live shows. With their distinct and energetic vibe, they have become the ultimate party band in Florida.

They released “Lucid” in February 2019 and “R.W.I.B.” in April 2019, earning praise from fans and music blogs. In December 2019, they debuted “Highlight of My Week,” followed by “Miss the Old You” in March 2020.

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