Now that TikTok has moved into the mainstream expect a major shaking on the music landscape.

Many professionals will leave the business because of the massive change. It was find an act, develop the act, find some good songs, build some hype, and push it to radio. That has vanished. The blueprint of breaking an artist has completely changed. You may find yourself asking if there is a blue print at all?

The artists who built a instagram following will have to learn a new skill if they want to succeed in the new music biz framework. Instagram was rather effortless. It was a platform that was used for photo dumping and captions. Emojis replaced engagement.

TikTok forces artists to perform. This will cull the herd, especially for artists who can’t perform or entertain of some sort. TikTok is an amazing introspective tool. It tells you who can act, sing, and dance. It shines the light on Who Can and Who Can’t.

With TikTok, the music biz has become a totally barrier-free market. Anyone who can act, sing, and dance can find themselves riding the algorithmic wave. The idea of mastering performance has increasingly gone by the wayside.

The TikTok platform has deplatformed the artist which makes it harder for the manager to turn to the artist into brand. More streaming users say song matters more to them than the artist who performed it.

TikTok rewards content and not the creator. An artist must constantly push out high quality content. It’s not for the lazy or the blockhead. Instagram rewarded the top tier artists with premier shelf space despite the content they rolled out. Sure, TikTok rewards their app stars, but it’s a fairer game. A better game than Instagram. Everybody must work for fame. Whether you’re a mom, a janitor, or Jennifer Aniston.

Summerfest is set for the weekends of September 2-4, 9-11, and 16-18.

Hundreds will perform such as Wilco, ZZ Top, Pixies, Rise Against, Black Pumas, and Diplo.

Headliners include Miley Cyrus, Chance the Rapper, Chris Stapleton, and the Jonas Brothers. Luke Bryan, Dave Matthews Band, and Zac Brown Band will headline the last day.

Masks will be enforced according to health department. Summerfest execs said proof of vaccination is not a requirement but things could change from May to September.

Red Hot Chili Peppers sold the rights to their song catalog for $140 million. Who was the buyer? You guess it, the London based firm Hipgnosis.

The band’s catalogue generates about $5 million a year for publishers, according to insiders, and was sold for about 25 times as much.

Hipgnosis has bought Neil Young’s 1,180 song catalogue as well as Shakira, Fleetwood Mac’s guitarist Lindsey Buckingham and producer and music exec Jimmy Iovine.

Can any Joe Schmoe go viral on TikTok? Yes and no.

The folks at TikTok determine what goes viral. It makes sense. A system left by itself will collapse. It needs guiding hands.

Which songs, trends, and videos go viral? TikTok execs help determine that.

Just like Spotify throws their muscle behind an artist, so does Tiktok. Bloomberg revealed that TikTok was behind the clever marketing campaign of the song Savage by Megan Thee Stallion.

TikTok worked with Megan’s label 300 Entertainment and tested a few of her songs on the platform looking at which song got the most reaction. Savage it was. Then TikTok gave the song top shelf space placing it on recommended songs and advertisements.

It goes even deeper. According to Bloomberg, TikTok assigned managers to thousands of ‘app’ stars to help them navigate trends, tags and features, while the connecting app stars with brands and musicians.

What’s the bottom line? Any platform needs a guiding hand, and TikTok is no exception. While anyone can go viral, it’s the users that constantly deliver high quality that have the most chance of reaping financial awards and maybe free college tuition paid by TikTok.

The Grammys Awards are trying to fix things up after a year of controversy, a ratings crash, and accusations of a rigged system. The Grammys are dumping the secret committees that had the ultimate say who would be nominated. The Weeknd among other artists became a thorn in their flesh. The Grammy Awards were forced to change after an onslaught of bad press.

Former Recording Academy Boss Deborah Dugan has called the secret committees corrupt with insider dealing.

Dugan claimed the committees promoted the artists with whom they have relationships and rigged the process that catapulted certain songs and albums to nominations.

Even though Grammys are trying to clean house, the Weeknd still won’t submit his music despite the ending of the secret review committees.

“Even though I won’t be submitting my music, the Grammys’ recent admission of corruption will hopefully be a positive move for the future of this plagued award and give the artist community the respect it deserves with a transparent voting process,” the Weeknd said.