Lady Gaga returns with a single and a video for Stupid Love. It’s a fun 80’s inspired track released in a timely fashion. Rising pop singer Dua Lipa released nostalgic dance songs that put her on top of the charts. Gaga is a risk taker and never sounds the same. Sometimes she wins and other times she loses but that’s part of the game. The new track which was co-written with Max Martin is polar opposite of the sleeper hit Shallows.
Major music labels make $1 Million from streaming. In fact, 80% of the music industry’s revenue came from streaming says a new report. Other figures worth highlighting –
Streaming revenues brought in $8.8 billion – that’s more than the entire amount of money made from recorded music in 2017. The total number of streaming subscriptions increased by 25%, which accounted for 93% of streaming revenue growth from last year.
Can artist earn a million an hour? Yeah right! Artists are earning about $0.012 per song stream on Apple Music or $0.003 per song stream on Spotify. Is this bad news for artists? Yes and No. It’s not the best for the singer-songwriter who wants to stay in the bedroom and release songs on digital streaming platforms. It’s not bad for the superstar artist that has a big fan following and can generate revenue through a variety of avenues.
Chrysalis Records has relaunched itself as a front line label. The label which got it start in 1968 was a home to Jethro Tull, Billy Idol, Blondie, Pat Benatar, and Sinead O’Connor. The label was dormant for two decades and will celebrate its opening with the signing of British singer-songwriter Laura Marling.
Teens want to become social media influencers. It’s probably because they like having lots of friends but the money follows too. The most popular TikTokers could charge close to $200,000 per post when promoting brands. Researchers claim that TikTok is growing so fast in popularity that some influencers could charge nearly $1m per post by next year. Aashika Bhatia, a 19-year-old Indian actress, is one of most popular on the platform, with 194 million followers. She currently has 14 million and is gaining tens of thousands per day. The Bollywood actress posts TikTok classic videos of her lip-syncing and joking around.
It’s unbelievable how companies are willing to throw that much money into a post.
I can actually believe those numbers if you look at how much money has been thrown at Instagram,” says the Snapchat founder, Evan Spiegel. “[TikTok] is the hot new thing and tonnes of money is being thrown at it. The fastest way to get traction on TikTok is to get the number-one influencer to promote your stuff. Just this week TikTok and [computer game] Fortnite announced a partnership deal with a competition for a TikTok dance to be recreated on Fortnite.”
“Every year there is always a new platform and clients want to put 10% of their budget towards it. Last year it was Instagram stories, before that Snapchat. TikTok is the darling of 2020.”
Spotify gives New Music Friday a makeover. With 3.5 million followers, the playlist remains one of the most popular which highlights tracks by established artists and emerging talent.
The playlist which launched in 2014 will be given a celebration with new cover art and New York and Los Angeles billboards. Spotify’s New Music Friday Playlist became a-much-needed-force that helped artists reach a new level of audience. The playlist helped launch Billie Eilish, Tones and I, Lil Tecca, as well as Lizzo – after these artists appeared on the playlist, their stream count went through the roof. In fact, I remember when I first discovered Lewis Capaldi’s ‘Bruises’ on NMF.